There is growing evidence that engaging with history and our own local heritage promotes health and well-being and has a proactive effect on human health.  

Social isolation, loneliness, depression, anxiety, heart disease, obesity... the list goes on.

Working with the Blackpool, Fylde & Wyre NHS CCG, Lancashire County Council and local GPs, together with Dr Linda Monckton, Historic England's Head of Wellbeing and Inclusion Strategy, we are embarking upon developing a series of activities to improve the health and well-being of Kirkham residents through heritage-based activities.  

This work will involve designing a Social Prescribing programme which connects people – via GPs and link workers – to specific activities in the community for practical and emotional support.

Social prescription helps people get more control over their healthcare, to manage their needs and in a way that suits them. It can especially help people who:

  • have one or more long-term condition
  • need support with their mental health
  • are lonely or isolated
  • have complex social needs which affect their wellbeing

Social prescribing links people to a range of activities that are typically provided by voluntary and community sector organisations. For example, volunteering, arts activities, group learning, gardening, healthy eating advice, cookery, local history research groups, handling historic artefacts, learning heritage skills and so on.

A model showing how the historic environment relates to wellbeing indicators. © Historic England

When social prescribing works well, people can easily be referred to link workers in their local area via GPs, pharmacies, hospital discharge teams etc as well as via public services such as the fire service, police and employment services.

With funding from Historic England, we can develop a range of opportunities and activities that will provide a varied pathway of meaningful interventions to improve health and wellbeing of local people.

Feasibility studies are now being carried out to help create a practical and costed model for delivery in Kirkham.

Fylde Borough Council has engaged the Helen Shearn Associates - a consultancy in arts, heritage, health and wellbeing - in relation to Kirkham's HS HAZ Heritage, Health and Wellbeing Programme.

Helen spoke at a special National Academy For Social Prescribing webinar about the Kirkham project.

You can view this webinar here below:

For more information about Historic England’s work with health and well-being please visit

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Regeneration takes time and there are a number of ways for you to get involved in shaping the future of Kirkham. During the programme (until March 2024) there will be a number of engagement activities to get involved with.  Please register or subscribe to the Fylde Council newsletter so we can easily invite you to the different engagement activities as we publish them.
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